Chapter 25 – Introduction to Marketing

Chapter 25 — Introduction into Marketing


  • Real estate brokers and firms exist to serve the needs of their clients
  • Their focus is on the customer and their wants rather than the product
  • It is crucial to consider what the customer needs and that the solutions to their needs will change
  • Marketing Concept


o Begins by focusing on the client’s needs and coming up with a solution
o Every action and activity should be used to

  • Repeat business
  • Produce new clients
  • Produce referrals


  • Ask yourself, “Is the business strategy I am using right now helping me find new clients, keep my existing clients or get new referrals?”



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